Indian handlooms are not just fabrics; they are a living testament to India’s rich tradition, culture, diversity, and artistic prowess. Each intricately woven piece of fabric tells a story, reflecting the social, economic, and religious aspects of its region, influenced by the unique topography. Handlooms are not just a blend of colours and patterns; they represent the vibrant skill of weaving, weaving history and heritage into each thread.
The handloom sector is a decentralised one, known for being less capital-intensive, eco-friendly, and flexible in production. This age-old craft has been preserved and passed down from one generation to the next, ensuring that the heritage of Indian handlooms remains intact.
In a world where diversity and uniqueness are highly sought after in products, the Indian Handloom Export Promotion Council (HEPC) plays a vital role. They have taken measures to modernise traditional handloom products without compromising their authenticity and uniqueness. Quality and brand image have become paramount in the global market, especially in niche markets. The India Handloom Brand (IHB) certifies products based on material, design, processing, finishing, and ornamentation, ensuring authenticity and quality.
Moreover, IHB also emphasises social and environmental compliance, instilling confidence in buyers.
HEPC, a nodal agency under the Ministry of Textiles, Government of India, is committed to supporting and boosting the export of handloom products. They regularly participate in international exhibitions like the upcoming Global Sourcing Expo in Melbourne, to trailblaze new markets for their members.
Additionally, the HEPC organises Reverse Buyer Seller Meets in India, facilitating the promotion of handloom products from across the country.
The longstanding association between the HEPC and the Global Sourcing Expo in Australia, hosted by the International Exhibition & Conference Group, is a testament to the popularity of Indian handloom products in Oceanic countries.
For the upcoming Global Sourcing Expo in Melbourne, taking place from 21-23 November 2023 at the Melbourne Convention & Exhibition Centre, the HEPC will be highlighting the talents of 20 participants. These exhibitors will showcase a wide range of handloom products including Table Linen, Bed Linen, Toilet & Kitchen Linen, Curtains, Cushions, Floor coverings, and Made-ups. HEPC, in collaboration with the Department of Textiles, Government of Tamil Nadu, India, is also setting up an exclusive Tamil Nadu pavilion with products from 20 regional exhibitors at the Expo.
The HEPC’s promotional stall at Stall No. D12 will be a hub of culture and craftsmanship, bringing a piece of India’s heritage to Melbourne. Don’t miss this chance to explore the magic of Indian handlooms at the Melbourne Convention & Exhibition Centre and join us in celebrating the artistry and tradition of these exquisite products on a global stage!